A 3-year Google study found that, on average, a user has about 36 applications installed on their phone, while they use only nine of them daily. According to statistics, only four percent of apps will be in use for more than a year.
The more user-friendly app is user-friendly and reduces the likelihood of uninstalling it.
This study presents a compelling case for developing the best mobile applications and using the basic principles of UX design. A more user-friendly application that is user-friendly reduces the likelihood of uninstalling it. Improving UX with increased user retention is also one of the top reasons for app evangelism. After all, there is 52 percent probabilitythat the user learns about your app through a friend, family member, or coworker rather than the app store.
Here are five tips for improvement UX mobile applications.
1. Usability and user goals
You are stuck on the street in a new city for yourself, and it is raining heavily. You launch a taxi calling app (as recommended by a friend). As a user, what are you hoping for when you launch the application?
Hope the taxi will come to you as soon as possible.
If your users may face such a situation, develop a mobile application for such users and their purposes. Create a UX script that will allow them to book a taxi as quickly as possible and in just a few steps. No gimmicks – simplicity that lives up to user expectations!
Why, as soon as you open the app, it asks you to rate the driver from the previous order? Or why does the app only remind you of a lack of funds when it has to search and find a taxi near you? Let’s not force the user to take actions in the first place that are not related to their main problem.
Simple design is easy to overlook, but really effective when implemented correctly.
~ Himanshu Hannah
2. Clearly define the action button
Also known as CTA (call to action), this button ensures that the user in the above example orders a taxi.
Here are a few things to look out for when defining an action button. First, it must clearly define action… In a taxi call application, the action button can be “order a taxi” rather than just “send”. This will explain the purpose better.
Second, the action button must be easily visible and accessible… It is difficult for a right-hander to reach the upper left corner of a mobile device screen without using both hands. Hold your mobile phone in your hand and pay attention to an area of the screen that your thumb can easily reach. This could be the area for your action button.
3. Design for fat fingers
There are two taxis that the user can order from the app mentioned in the example above. Both options are placed horizontally next to each other at the bottom of the screen, like different action buttons. And the user using this app has a very fat thumb. He clicks on Option 2 when he wanted to select Option 1. However, it is difficult for him to press and select Option 1. This is frustrating!
If the action buttons were big enough (not gigantic), this error and frustration could have been avoided. Create large action buttons and place them at sufficient distance from each otherto make the app easier to navigate.
4. Remember the high cost of mobile traffic
Another limiting factor for mobile users is the high volume of traffic. Limit information to download on the go. Background services consume a lot of internet traffic.
Create reusable graphic resources for various tasks in the application, for example, a taxi icon to indicate the movement of taxis around the city on the map. Request user choice outside of the section for further downloads of information, graphic resources, images and videos.
Optimize your fonts, images and videos for mobile devices… Let’s not make ordering a taxi even more expensive!
5. Do not drain the battery
In November 2018, Google at the Android Dev Summit, talked about how the smartphone uses battery power. They admitted that the main factor in battery consumption is screen brightness and color.
Google admitted that they had made a small mistake. Ever since the initiative started Google Material DesignThey encouraged designers to use white as the primary color for all applications and interfaces.
If the app is overloaded with calculations or complicated navigation, the battery drain rate of the smartphone is higher. Background services such as location tracking are also power consuming.
The last thing a user needs under heavy rain in a new city for him is to drain the battery of his smartphone. Keep the UI simple with darker colors, shorter navigation, and limited background services.
We hope these tips will help you improve the UX of your mobile app and increase your user retention rate.
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