Graphic and UI design trends in 2019

3D graphics

1_YzbuV6gGWH2SmynDjSAaGQ

I think this is the brightest trend this year. 3D characters, animated, cartoony, storytelling, positioning, will appear more often on websites and commercials in 2019.

1_8_wDgVE65cPxcWiewyvXrA

Of course, larger companies like IBM, Pitch or Toggle can afford animated 3D videos. But if you have a budget or an in-house 3D illustrator, you definitely can’t go wrong with decorating your product with 3D graphics.

1_r0kSkMj1XUPQQYLMZzC_FA

Complex primitivism

1_E1xFAQSWzHdXRtHKdu8ijA

The search for new styles in illustration and the desire to stand out against the background of monotonous figures of people on the main pages of grocery sites leads us to the next trend – the simplification of graphics and forms to a mixture of cubism and primitivism, seasoned with a dose of playfulness and absurdity.

Probably one of the most notable redesigns of 2018 that certainly influenced this trend is the redesign of the mailing list service Mailchimp, which created an internal illustration system.

1_62jMNPY1ulMnQhUUxi-uzw

Check out the details in the portfolio of COLLINS, which worked with Mailchimp’s internal design team to develop a new graphic style.

1_dUH47C2L4D-q6B6_XMwQ6w

Such big players as Dropbox, which also wished to attract more young audience with the branding update last year, look in the same direction, as well as the Intercom company, which has been using a similar style for quite a long time.

1_6nbNi-p6mLFb8b8BxHC4Jg

1_DdpcG4huvviJaiOAu4QNXA

In my opinion, the biggest difficulty in following this trend is the possible change of the illustrator or the collective work of several illustrators in a single and rather characteristic style. And here there is a great risk that your product may become hostage to the style of one outstanding illustrator.

1_WYgG8Sw7vLZvkt5jEPhgKA

I think that this year we will see more and more products adorning themselves with colorful patterns and catchy bright illustrations.

1_DbRh22mfAXBPjFPe4xHCmg

Flat geometric patterns

1_5j0HXtWxEjQX9PVTsT0flg

A lighter technique that also allows you to create a pleasing product or marketing illustration by combining simple shapes and desired colors.

1_idAvec7vJ33vfRaKKeWvlw

As you may have noticed, the geometric pattern also serves as the title illustration for this post.

1_ZjuBGon3k6ej083uy6-Mww

But with the seeming uniformity, here it is possible to stand out with technology and create your own corporate style.

1_0U8BNEzKxIUVQ1N1rqkrug

1_155qCD2TNRCJkJH2FkmVWw

Interface animation and promo

1_uiURjky6CDACx4t1ki7g0g

Modern technologies open up new horizons in the use of animation for both marketing designers and website and interface designers.

Firstly, animation makes it possible to tell about the product more vividly, keeping the audience’s attention.

Second, it helps enhance the sense of interactivity when working with interfaces and create an additional layer of connection as you navigate between screens.

1_CRqH6U_90KDyMKiPF9vHhA

1_Fhk1yNF7o1GUnM1LFP5I-A

Bright polygons

1_XgK7h8TlbAhhan_5wIrJIQ

The fashion for conciseness in the design of modern sites gives rise to another trend – the use of bright polygons to add dynamics and fill space. This technique allows you to maintain the presence of “air”, but the design does not seem boring.

1_n0MRmfUMrWGbQJLzqStEmA

The recent rebranding of RealtimeBoard with the name change to Miro is a good confirmation of this.

1_TOaKAqwaUw5MacHXdG2Yow

Polygons look great both in digital products and in print design.

1_8-M4p05iXlFK_3B41rPsjA

Detailing illustrations

1_l96-bwPygWRQqfZuMeW6sw

And finally, it is worth mentioning another trend that runs counter to the previously mentioned primitivism.

This year, instead of depersonalized Shopify-style figures, there will be more detailed illustrations depicting faces and emotions.

1_3A3VRB__GiT4lA6LIlEP9A

Personally, I like this style because it helps to quickly convey the emotional message of a product or situation. Although, it certainly requires a lot of effort and skill.

1_8vFhygiL7m9qTeYlY1qDkw

1_LcelKUlDZtblnZz5TW04fA

1_BgpGao5sD2P6CF1Z_CaZ3Q

Source: DesignKabak

Leave a Reply

Your email address will not be published. Required fields are marked *